Northern Spirit I

Concept, creative and art direction for an international project to introduce Estonian fashion and design worldwide. In collaboration with EFBA, the concept expands  across Toronto, Paris and London, with more cities to come.

The concept Northern Spirit ties together moving image, soundscapes and performance.  Series of ‘Notions’ for 10 designers, filmed within 24 hours in nature locations in Estonia, forming a round of the day in 10 chapters. Original score forms the soundscape total when the chapters are played in consecutive order, as the performance/ catwalk show on stage brings the moving images to life.

Produced, creative and art directed by Helen Sirp, in collaboration with EFBA.

More chapters on Vimeo-

Full credits:


Creative direction: Helen Sirp

Coreography: Olga Priivis & Liina Kask

Soundscape: Manic

Visual edit: Tony Hitrov

Dancers: Eve Andre-Tuga, Evgeni Grib, Daniel Kirspuu, Seili Loorits-Kämbre

Models: EMA, Agency Icon

MUA: Max Factor by Katrin Sangla

Hair: Hairbar Lanza team


DOP: Kertin Vasser

Cinematography: Andri Peetso

Camera Assistance & Edit: Tony Hitrov

Soundscapes: Manic

Styling: Oksana Tandit

Hair: Helen Heinroos & Goldwell

MUA: Lana Vallo, Aigi Põllu, Marii Lotta, Madeline Brooks, Aljona Borovik


Liis-Kristin @ MJ Model Management

Ave @ MJ Model Management

Ellu @ AL Model Management

Erko @ AL Model Management

Aasmäe @ EMA

Greta @ EMA

Ken@ EMA

Producer: Helen Sirp

Production assistants: Risto Merimaa, Birgit Naska

Furniture & accessories:

Estonian Design House

Millinery: Mari Masso

Gloves: Riina O