Pernod Ricard 40th Anniversary Party
Pernod Ricard’s summer party at Kensington Palace Orangery marked its 40th birthday with a creative journey through the brand experience and milestones throughout the years (2015)
Produced by Sculptivate
Event design by Helen Sirp for Sculptivate
The experience was designed so the visitors would have a linear journey through the space, through various sections representing the alcohol brands and milestones in their journey through the years. Entry through a PR display led to the vineyards of Jacob’s Creek, followed by Jameson whiskey craft workshops, into Le National- a central creative cocktail bar / main party zone, inspired by French bistros and heritage. Onwards from there- Martell 300 year edition special zone and a to highlight premium vodka brand Absolut’s latest Colours Edition bottle, an Absolut Cathedral was created, serving brightly coloured cocktails. Outside, a series of pop-up tents housed a condensed version of Campo Viejo’s Spanish festival Streets of Spain; the Havana Club platform Casa Mojito offered guests the chance to make their own mojitos; as well as Chivas Regal stand and a tropical Malibu set.