Set design & Styling for the xmas event showcase for Trouva.com
Inspired by the independent boutiques Trouva promotes and shopping on your local street of brick & mortar shops, the installation used 6 little greenhouse structures as minimal outlines of little ‘houses’, each depicting a different theme from the campaign. The campaign brought to life the emotions that make the festive period so special – calm, cosiness, excitement, generosity, indulgence, and joy. Each feeling has shaped a dedicated shopping edit filled with beautiful products, the stars of the show.
‘The space had been transformed into an Aladdin’s Cave of festive delights by our talented stylist Helen Sirp. Along with her team, she constructed six coloured structures to host each of the emotions, and the effect was simple, yet stunning\…’
Photography: Anton Rodriguez