AdidasParis Showrooms

Adidas Paris Showrooms

Interior styling for Adidas two-week takeover of Le Maison Rouge in Paris for their Fashion Week 2020 showrooms for global sales. Produced by Broadwick Studio, the space hosted separate areas for 8 premium Adidas brands collections, along with a variety of meeting rooms, a cafe and co-working areas.
Helen Sirp Interior Styling Adidas Paris

The designer collections included Pharrell Williams, Beyonce, Prada, Stella McCartney, Victoria Beckham, Y-3, Craig Green, etc. Each with their own strong identity, everything from carpets and furniture to plants, small accessories and books-magazines were selected to represent to the brand narrative. The communal areas and meeting rooms took a playful yet minimalist turn from the graphic identity and the circular ball logo.

Helen Sirp Interior Styling Adidas Paris
Helen Sirp Interior Styling Adidas Paris
Helen Sirp Interior Styling Adidas Paris
Helen Sirp Interior Styling Adidas Paris
Production: Broadwick Studio
Interior Styling: Helen Sirp
Photography: Nathan Gallagher, Helen Sirp
Helen Sirp Interior Styling Adidas Paris