John LobbSS 2015

John Lobb SS 2015

Concept and design for John Lobb SS15 presentation in Elms Lesters Painting Rooms, London. Produced with My Beautiful City. The brief included presenting JL new short animation film ‘Time’s the Charm’, the contents of which inspired the visitor journey and design of the space along with the two collections of shoes to be on show, the Classical and the Modernist.

Guests arrived with a large projection showing the ‘Time’s the Charm’ short film. Progressing upstairs through the narrow staircase, the two long scenic backdrop painting galleries lead you through a contrasting journey between the heritage classical collection of shoes and the bold, colourful artistic range.

The classical collection shoes played with the perspective of the long narrow space by being displayed on identical rectangular suspended frames. The illusional airy corridor reflected back from the clear Perspex edges, multiplying the minimalist space. Further movement was added by the kinetic ‘Machine a Marcher’- an installation of wooden shoe forms.

Guests arrived with a large projection showing the ‘Time’s the Charm’ short film. Progressing upstairs through the narrow staircase, the two long scenic backdrop painting galleries lead you through a contrasting journey between the heritage classical collection of shoes and the bold, colourful artistic range.

The classical collection shoes played with the perspective of the long narrow space by being displayed on identical rectangular suspended frames. The illusional airy corridor reflected back from the clear Perspex edges, multiplying the minimalist space. Further movement was added by the kinetic ‘Machine a Marcher’- an installation of wooden shoe forms.

Helen Sirp John Lobb Concept & Design
The second space with its paint-splashed walls continued the rectangular perspective theme. Consecutive ‘arches’ were printed with the colourful psychedelic motifs from the film and the sky above. The 12m high glass ceiling of the gallery formed a distorting backdrop.
The film scene of the character entering through a painting into a psychedelic world was reproduced as a peephole, through which the guests can look through to find a dimly lit leather workshop.
Helen Sirp John Lobb Concept & Design
Helen Sirp John Lobb Concept & Design