Macallan xBompas & Parr

Macallan x Bompas & Parr

Concept 1 was the first of a series of experimental whiskey tasting experiences, as a creative collaboration between Macallan and Bompas & Parr to be launched during the TWFA World Exhibition in Cannes.
Helen Sirp Art Direction Styling & Set Design

Inspired by Macallan’s distinctive process of whiskey distilling, an upside down surreal world was created using mirrors, reflections and reversing goggles for each guest. The beach front balcony was transformed into a moss-covered oasis of surrealist flowers and plants, stones that have eyes, pine cones and peacock feathers, crystal balls and herbal potions. Upon entry the guests were guided to sit around a circular tiered mirror structure, with an reverse pyramid from above distorting the views furthermore.

Helen Sirp Art Direction Styling & Set Design
Inside the structure the master of ceremonies would deal the guests special tarot cards, each round depicting one of the six pillars – the foundation stones for the character of The Macallan. Scattered around the space were the bespoke bottles of the special edition whiskey on display along with various bizarre curiosities and props.
Helen Sirp Art Direction Styling & Set Design
Helen Sirp Art Direction Styling & Set Design
Helen Sirp Art Direction Styling & Set Design
Helen Sirp Art Direction Styling & Set Design