Naught MoodExhibition

Naught Mood Exhibition

Exhibition design and concept for the retrospective of Estonian fashion in the ‘naughties’ 2000-2010 in the Estonian Museum of Applied Art and Design in Tallinn, including the works of 25 avant-garde designers of the time.
Naught Mood Exhibition Design Helen Sirp

The concept was inspired by the exciting nightlife and industrial rave / art scene of the time, where going out was about creating a costumed character for every night. Building costumes as well as sets and interiors with makeshift materials and repurposing bits from construction shops, the exhibition implies the era to be like a creative building ground of the current estonian fashion scene.

Industrial scaffolding structures became displays for characters around the space, reminiscent of the legendary Vibe rave parties of the era. Upon entry the red carpeted scaffold catwalk acted as a stage for the visitors to strut on themselves.
Naught Mood Exhibition Design Helen Sirp
Naught Mood Exhibition Design Helen Sirp

Welders curtains and foil walls separated the various designers sections, along with roofing panel backdrops and red rooms for the two featured red-logo brands of the time.

Naught Mood Exhibition Design Helen Sirp
Naught Mood Exhibition Design Helen Sirp

At the end of the last space a metal mirror infinity room housed the epic discoball mosaic dresses by Liisi Eesmaa.

Naught Mood Exhibition Design Helen Sirp
Naught Mood Exhibition Design Helen Sirp
Exhibition Concept & Design: Helen Sirp
Client: Estonian Museum of Applied Art & Design
Curator: Anne Vetik
Exhibition graphic design: Helene Vetik
Naught Mood Exhibition Design Helen Sirp