The experience was designed so the visitors would have a linear journey through the space, through various sections representing the alcohol brands and milestones in their journey through the years. Entry through a PR display led to the vineyards of Jacob’s Creek, followed by Jameson whiskey craft workshops, into Le National- a central creative cocktail bar / main party zone, inspired by French bistros and heritage. Onwards from there- Martell 300 year edition special zone and a to highlight premium vodka brand Absolut’s latest Colours Edition bottle, an Absolut Cathedral was created, serving brightly coloured cocktails. Outside, a series of pop-up tents housed a condensed version of Campo Viejo’s Spanish festival Streets of Spain; the Havana Club platform Casa Mojito offered guests the chance to make their own mojitos; as well as Chivas Regal stand and a tropical Malibu set.